CMJ Design Studio · Featured Build by CaTessa Jones AI Strategist & Systems Architect
Portfolio Case Study
DA' Chord Culinary
A Complete Luxury Business Operating System
10 Subdomains · Interactive Tools · Clinical-Grade Documentation
"Built by CMJ Design Studio · CaTessa Jones, AI Strategist & Systems Architect" — every touchpoint reinforces the positioning.
A complete luxury business operating system for an Executive Therapeutic Private Chef whose work turns food into nervous system regulation, intimate ritual, and high-trust client care.
DA' CHORD CULINARY
THE DA' CHORD RECIPE SCORE
A living archive of cardiac, diabetic, anti-inflammatory, and dysphagia-safe recipes — each one composed like a musical movement and finished with a Keynotes Spice Co. therapeutic blend. Search by clinical protocol, service moment, or signature spice.
The Brief
Melvin Jones is an Executive Therapeutic Private Chef — a somatic-forward, farm-to-table practitioner who designs intimate, multi-sensory dining experiences for founders, creatives, and high-capacity leaders. His work isn't catering; it's nervous system regulation through food. He needed an operating system that matched the caliber and intention of his craft — not a Squarespace template with a booking widget bolted on.
"DA' Chord Culinary crafts intimate, multi-sensory journeys where flavor, tempo, and touchpoints are orchestrated to regulate, restore, and quietly elevate your whole being."
Da' Chord Culinary
What We Built
A complete, end-to-end luxury business operating system across 10 coordinated subdomains — from first inquiry to final offboarding — designed as a single, coherent client journey, not a collection of disconnected pages.
Client Brand & Business OS Build
A complete luxury business operating system — 10 coordinated subdomains, from intake to offboarding — for an Executive Therapeutic Private Chef whose work is nervous system regulation through food.
DA' Chord Culinary
a complete client lifecycle across 10 branded subdomains
Meet the Chef
DA' Chord Culinary needed more than a website — it needed an operating system that matched the precision and intention of therapeutic private dining. We designed and built a complete client lifecycle across 10 branded subdomains
Service agreement
Handles scope of service, clinical confidentiality, data handling, and mutual consent at the right standard.
Client intake
Melvin Jones · DA' Chord
A clinically grounded, hospitality-trained private chef translating cardiology, endocrinology, and dysphagia safety into deeply comforting, meticulously luxurious dining.
10 branded subdomains
Captures allergies, sensitivities, clinical context, and session intentions before menu composition begins.
Welcome session
Frames the experience through intention-setting, pacing, orientation, and emotional tone before service.
Feedback + Off-board: Retention loop
Captures reflection, handles closure, and supports continuity for future engagements.
Interactive therapeutic menu composition
Presents each course as a movement with dietary tags, per-course feedback, and adjustment requests.
Creates an ongoing relationship hub where returning guests access history, sessions, and preferences.
Client portal
a single, coherent journey
Da Chord immersive welcome session experience ("Your Nervous System Has a Seat Here"), invoicing, a client portal, post-session feedback, and graceful offboarding.
Every touchpoint is designed as a single, coherent journey — not a collection of disconnected pages. The result is a luxury business infrastructure that lets Melvin Jones focus entirely on the work itself, because the system handles everything around it.
What This Proves
This project demonstrates the ability to take a niche, deeply personal practice and give it operating infrastructure that matches the seriousness of the work — the same thinking behind every ecosystem we build."
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CaTessa Jones
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Email: info@catessajones.com
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